language is embodied: a process that involves subtle feedback, for both listener and speaker, between the sound of a word, the vocal apparatus and our own experience of human physicality. Taken together, this dynamic helps to create a connection between certain sounds and their attendant meanings. These associations appear to be universal across all human societies.

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language is deeply rooted in the body; that each word is, in some small way, a performance-piece that deploys many of our senses. 

- This perspective emphasizes that cognition is not just a product of the brain, but is deeply intertwined with the body and the environment. The idea that language involves multiple senses supports this view, suggesting that language processing is not just a matter of abstract symbolic manipulation, but also involves the integration of sensory information from multiple modalities.

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Poetry helps you see things in a new light, helps you savour words, is evocative of sensory scenes,’  ‘That is exactly what ideophones do in many of the world’s languages.’